With Opinary we have made another investment in a Berlin start-up, together with prominent co-investors such as Project A, monkfish equity or Rocket Internet. Opinary, with offices in New York and Berlin, will use the capital to strengthen its presence in the US and deepen its relationships with publishers, brands and agencies. The funding will also contribute to the further development of tools and technologies.
Opinary has optimized a way for users to share their opinions in online content. The startup was founded in 2016 by siblings Pia and Cornelius Frey and their co-founder Max Meran to help millions of monthly users share their opinions at the touch of a finger and understand opinion developments at a glance.
Opinary visualizes debates by creating highly interesting content for users. With their algorithm and semantic orientation they guarantee a scalable integration of the required topics in all thematically relevant articles in large publishing networks in Germany, Great Britain and the USA. The platform offers users the opportunity to engage with interactive content that gives users a voice and helps publishers and brands reach, understand and convert their most valuable audiences. Publishing partners - including world-leading companies such as The Times, HuffPost, NBC, etc. - use Opinary to reach and monetize their target audiences, while global brands such as Toyota or Mastercard increase attention, generate conversions and generate insights.
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