The latest newcomer in our 2nd portfolio is called Viselio and is the first fully automated visa service provider worldwide. Viselio is integrated with travel booking systems and TMCs worldwide and is the first option for companies, travel agencies and individuals when it comes to booking a visa. With the successful completion of the Series A financing round in the amount of CHF 3M, the company plans to expand its sales activities significantly. The round is intended to build up traction to promote Viselio, especially in the B2B2C and B2B(2B) area, and to achieve a "multiplier effect" through integrations. Additional countries are to be added.
Viselio has already been able to show in the B2C and B2B2C (travel) sectors that the solution convinces customers. However, the greatest potential of Viselio lies in the integration of and partnerships with travel booking software, TMCs and profile management software. These enable Viselio to achieve a large scaling potential. First partnerships in this area have already been established, such as with Umbrella Faces, which manages more than 2 million travel profiles of 270 companies and actively recommends Viselio to its customers. Currently, 77% of all customers already purchase additional services together with their visa. This is particularly exciting in view of the fact that the margins for additional services are very high at 50-80% (insurance: 40-70%, passport photos: 45- 80% and letters of invitation: 55-88%). Viselio is planning to add additional services to its offering, which should encourage more customers to purchase additional services. We are very excited to see how Viselio develops and look forward to the new addition to the portfolio.
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